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Ardor 2.1 CP & Ardor Sector 29

Project Details: Restaurant Marketing Campaign – Ardor 2.1 CP & Ardor Sector 29

Client: Ardor 2.1 – Connaught Place, New Delhi & Ardor – Sector 29, Gurugram
Agency: Restromark – Restaurant Marketing & Growth Consultants
Campaign Duration: 2018 – 2023
Platform Focus: Zomato, Instagram
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing with Iconic Thali Promotions

Between 2018 and 2023, Ardor 2.1 (Connaught Place) and Ardor, Sector 29 partnered with Restromark to launch one of the most talked-about restaurant marketing campaigns in the Delhi NCR region. The goal: promote their viral Bahubali Thali and Modi Ji 56-Inch Thali through curated influencer content, blogger meetups, and aggressive digital visibility via Zomato and Instagram.


📌 Blogger Meetups – A Restaurant Marketing Power Move

To build organic buzz and authentic visibility, Restromark arranged multiple blogger meetups across both Ardor outlets:

  • 10+ large-scale blogger events with food influencers and YouTubers

  • Focus on the Bahubali Thali’s grand size and the political satire of the Modi Ji Thali

  • Behind-the-scenes experiences, chef interactions, and storytelling-style coverage

  • Influencer-generated content drove virality and repeat engagement


📌 Restaurant Marketing with Zomato & Instagram Synergy

Restromark’s strategy focused on leveraging Zomato trust signals and Instagram discoverability:

  • 60+ influencer collaborations across both locations

  • Deliverables included Instagram reels, stories, static posts, and Zomato reviews

  • Targeted content around thali unboxing, quantity, and crowd reactions

  • Positive, high-quality Zomato reviews that boosted search rank and customer confidence

📍 See their profile here: Ardor 2.1 on Zomato


📌 Restaurant Marketing Campaign Results

  • 100+ Zomato Reviews over the campaign period with 4.5★+ ratings

  • Over 200+ Instagram content pieces with millions of views combined

  • The Bahubali Thali and Modi Ji Thali became viral F&B experiences in Delhi NCR

  • Significant increase in footfall during weekends and political events

  • Long-term brand recall built through UGC and content repurposing


✅ Internal & External Linking: