Project Details: Restaurant Marketing Campaign – Park Plaza Noida Food Festivals
Client: Ethyl – Radisson / Park Plaza Noida
Agency: Restromark – Restaurant Marketing Specialists
Campaign Year: 2017
Location: Sector 55, Noida
Former Name : Park Plaza
🎯 Introduction: Restaurant Marketing That Brought Food Festivals to Life
In 2017, Park Plaza Noida hosted a series of vibrant Food Festivals to showcase regional, international, and seasonal cuisines to the Noida crowd. To amplify the reach and ensure successful engagement, the hotel collaborated with Restromark to design and execute a high-impact restaurant marketing campaign, anchored by influencer collaborations, media coverage, and Zomato promotions.
📌 Blogger Meetups – Core of the Restaurant Marketing Strategy
For each food festival, Restromark curated exclusive blogger meetups to ensure the events had high social visibility and user-generated content:
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Invited food and lifestyle bloggers to curated tasting sessions
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Bloggers captured live experiences of themed décor, chef specials, and buffet spreads
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Coverage included Instagram Reels, Stories, and live Zomato reviews
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Events timed around weekends and holidays to boost reach
🔗 Related Campaigns: Explore More Restaurant Marketing Projects
📌 Restaurant Marketing on Zomato & Instagram
To ensure discoverability, our restaurant marketing team strategically used Zomato and Instagram content amplification:
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Bloggers posted keyword-rich Zomato reviews with high-res food shots
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Influencers created engaging Instagram posts and tagged the location
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Promoted food themes such as Mughlai Festival, Asian Street Food, and Winter Grills
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Audience targeted included local foodies, families, and corporate diners in Noida
📌Restaurant Marketing Results & Impact
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10+ food festivals promoted across 6 months
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60+ influencer-generated posts and reviews across Zomato and Instagram
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Boosted Park Plaza’s visibility as a culinary destination in Noida
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Increase in weekend dining footfalls and advance bookings
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Strengthened brand association with food culture and hospitality
✅ Internal & External Links:
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🔗 External: Park Plaza / Ethyl – Zomato Listing
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🔗 Internal: More Restaurant Marketing Campaigns by Restromark