Restaurant Marketing Campaign – Tiki Shack, Hyderabad (2023)
Client: Tiki Shack – Zomato Reviews
Agency: Restromark – Restaurant Marketing Experts
Campaign Year: 2023
Location: Gachibowli, Hyderabad
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing for Tiki Shack’s Zomato Growth
In 2023, Tiki Shack, a vibrant rooftop bar and lounge in Gachibowli, Hyderabad, partnered with Restromark to run a short-term restaurant marketing campaign focused exclusively on Zomato promotions. The goal was to quickly enhance the brand’s digital presence, improve initial ratings, and capture attention in Zomato’s competitive nightlife and dining categories.
📌 Zomato-Driven Restaurant Marketing Strategy
To achieve the short-term marketing goals, Restromark executed a Zomato-specific restaurant marketing strategy that included:
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Optimizing the Zomato listing with updated images, highlights, and verified content
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Organizing a burst of early reviews from genuine diners to improve star ratings
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Leveraging peak days for review impact to align with Zomato’s visibility algorithm
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Promoting the bar’s ambience, rooftop vibe, signature cocktails, and food offerings
🔗 Discover More Restaurant Marketing Projects by Restromark
📌 Objectives of the Restaurant Marketing Campaign
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Improve Zomato ratings and customer perception within a competitive locality
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Generate positive, keyword-rich user reviews focused on vibe, food, and service
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Strengthen Tiki Shack’s appearance in curated Zomato lists and searches
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Provide brand recall among party-goers and young professionals in Gachibowli
📌 Impact & Outcomes of Zomato Promotions
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40+ high-quality reviews generated organically during the campaign
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Increased Zomato listing visibility in “Rooftop Bars” and “Trending Places” categories
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Better online-to-offline conversion through improved search presence
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Enhanced customer trust through user-generated photos and authentic testimonials
✅ Internal & External Links:
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🔗 External: Tiki Shack – Zomato Reviews
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🔗 Internal: Explore More Restaurant Marketing Campaigns by Restromark