🚀 Walking Street by Soi 7 Hires Restromark for Zomato-Focused Restaurant Marketing in Gurgaon
In the evolving digital dining ecosystem, restaurant marketing is critical to a venue’s online growth and brand reputation. In 2023, Walking Street by Soi 7, located in the vibrant Sector 29, Gurgaon, partnered with Restromark for a short-term Zomato promotion campaign, aiming to amplify its online traction and brand authority.
📌 About the Venue: Walking Street by Soi 7
Known for its open-air ambience, live music, premium brews, and nightlife appeal, Walking Street has been a go-to spot for Gurgaon’s urban crowd. However, with increasing reliance on Zomato reviews and ratings to influence diner decisions, they identified the need to strategically elevate their digital presence.
🎯 Campaign Objective: Zomato-Focused Restaurant Marketing
Restromark’s brief for this project focused entirely on Zomato enhancement:
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Improve Zomato visibility in the nightlife & bar category
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Increase volume of positive, relevant reviews
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Target the right ICP (Ideal Customer Profile) on Zomato
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Build algorithm-aligned reputation signals within a short timeframe
🛠️ What Restromark Did
Using data-driven techniques and platform-algorithm awareness, the Restromark team activated:
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Curated review seeding by lifestyle-aligned profiles
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Sentiment-driven responses to existing reviews
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Profile-quality enhancement to appeal to Zomato’s recommendation engine
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Weekly engagement cycles for consistent presence
📈 Results of the Short-Term Campaign
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🔼 Improved footfall from Zomato organic traffic
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💬 Increase in high-quality, context-rich reviews
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👀 Enhanced discoverability in “Bars” and “Live Music” filters
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🧠 Positive brand perception among Zomato users in Gurgaon
🔗 Explore the Live Impact on Zomato
Check out the current review page for Walking Street by Soi 7 here:
👉 Zomato: Walking Street by Soi 7 – Sector 29, Gurgaon
🏁 Conclusion: Why Restaurant Marketing Matters on Zomato
For high-footfall, lifestyle venues like Walking Street, Zomato isn’t just a review site — it’s the first impression. A focused, short-term Zomato campaign by Restromark proved that even a brief digital push can deliver big when it’s smart, strategic, and ICP-focused.
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