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The Fisherman’s Wharf Goa

🌴 The Fisherman’s Wharf Goa Collaborates with Restromark for Targeted Zomato Promotions

In the ever-competitive hospitality landscape of Goa, standing out on food aggregator platforms is essential. That’s why The Fisherman’s Wharf, one of Goa’s most iconic dining destinations, chose Restromark in 2023 for a short-term Zomato-focused restaurant marketing campaign designed to boost visibility, build credibility, and strengthen online customer acquisition.


🐟 About The Brand: The Fisherman’s Wharf, Goa

Celebrated for its Goan coastal cuisine, serene ambience, and live music culture, The Fisherman’s Wharf in Calangute is more than a restaurant—it’s an experience. However, in a tourist-heavy market like Goa, maintaining high Zomato ratings and relevance is a necessity, especially to attract new diners digitally.


🎯 Campaign Focus: Zomato Restaurant Marketing

The campaign was exclusively aimed at:

  • Boosting Zomato discoverability among tourists and food lovers

  • Strengthening the positive sentiment around the restaurant’s profile

  • Activating ICP (Ideal Customer Profile) engagement on the Zomato platform

  • Increasing high-quality positive reviews within a short duration


🔧 What Restromark Delivered

To achieve this, Restromark deployed a concise, strategic, and effective restaurant marketing model:

  • Leveraged lifestyle-aligned profiles for organic, credible reviews

  • Engaged with Zomato’s algorithm using frequency and response triggers

  • Positioned the restaurant for higher visibility in Goa’s “Seafood” and “Romantic Dining” categories

  • Ensured authentic content curation through user-first narratives


📈 Impact in Just a Few Weeks

  • 📊 Sharp increase in user-generated content and review count

  • 🧭 Improved visibility across Zomato search filters for Goa dining

  • 💬 Stronger presence in categories such as seafood, Goan cuisine, and romantic dining

  • ⭐ Strengthened perception with high-rating consistency


🔗 Check the Live Results on Zomato

👉 Zomato: The Fisherman’s Wharf – Calangute, Goa


Why Restaurant Marketing on Zomato Is Non-Negotiable

In a destination-driven market like Goa, Zomato is the first stop for diners making decisions. A short, sharp campaign with the right focus on review quality and audience alignment made all the difference for The Fisherman’s Wharf.


Explore more campaigns and restaurant success stories:
👉 Restromark – Our Brands