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Sutra Gastropub Gurugram

🍸 Sutra Gastropub Hires Restromark for Zomato Restaurant Marketing Campaign (2019)

In 2019, Sutra Gastropub, one of Gurgaon’s most iconic nightlife and dining venues located in DLF Cyber City, partnered with Restromark for a short-term Zomato promotion and restaurant marketing campaign. The objective was to strategically elevate their presence on Zomato during a highly competitive quarter.


📍 About Sutra Gastropub

Known for its vibrant ambience, fusion cuisine, and standout cocktails, Sutra Gastropub is a go-to destination for Gurgaon’s upscale crowd. However, the brand wanted to reinforce its digital presence, especially among Zomato users searching for premium nightlife and gastro-dining experiences.


🎯 Project Objective: Restaurant Marketing on Zomato

The key focus of the campaign was to:

  • Improve organic search discoverability on Zomato

  • Increase volume of positive, high-impact reviews

  • Position Sutra Gastropub favorably in “bars”, “gastropubs”, and “live music” filters

  • Engage Zomato’s Ideal Customer Profile (ICP) with relevant sentiment-driven content


🔧 Strategic Execution by Restromark

Restromark designed and deployed a focused, time-sensitive restaurant marketing strategy on Zomato:

  • Activated lifestyle-aligned micro-influencers and real users for review contributions

  • Enhanced Sutra’s digital storytelling through curated comments and media

  • Maintained algorithmic consistency to drive profile retention and ranking

  • Responded to audience engagement to boost algorithmic favorability


📈 Results of the Short-Term Campaign

  • 📈 Notable rise in page views and engagement within 30 days

  • 💬 Surge in high-quality, contextually rich reviews

  • 🎯 Stronger relevance under nightlife and party venues on Zomato

  • 🧠 Enhanced digital perception with improved average rating consistency


🔗 Explore Sutra Gastropub on Zomato

👉 Zomato: Sutra Gastropub – DLF Cyber City, Gurgaon


Why Restaurant Marketing on Zomato Is a Growth Lever

With competition intensifying and diners making instant decisions online, Zomato has become a brand battleground. Restromark’s short-term campaign helped Sutra Gastropub strengthen its presence at the right moment, in front of the right audience.


See more of our successful collaborations:
👉 Restromark – Our Brands