logo

Tangelo Ice Cream

Project Details: Restaurant Marketing Campaign – Tangelo Ice Cream (Pan India)

Client: Tangelo Ice Cream – Official Website
Agency: Restromark – Restaurant Marketing Experts
Campaign Year: 2022
Location: Pan India (All Outlets)
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing to Boost Zomato Presence for Tangelo Ice Cream

In 2022, Tangelo Ice Cream, known for its premium and natural ice creams across India, collaborated with Restromark to execute a short-term restaurant marketing campaign. The objective was to enhance Zomato visibility, attract reviews, and improve branch-specific ratings across all locations through targeted digital interventions.


📌 Restaurant Marketing Strategy with a Zomato Focus

Restromark designed a Zomato-centric restaurant marketing strategy tailored to Tangelo’s delivery and dessert-based audience:

  • Optimized listings with updated visuals, flavors, and location-based descriptions

  • Launched a review generation push across branches to boost initial credibility

  • Highlighted seasonal flavors and unique selling points like “all-natural” and “sugar-free”

  • Coordinated posting and engagement timings for maximum Zomato reach

🔗 View More Restaurant Marketing Projects by Restromark


📌 Goals of the Zomato Promotions Campaign

  • Strengthen the Zomato profiles of all Tangelo outlets across cities

  • Build trust through real reviews and high-quality user content

  • Improve visibility in “Best Ice Cream,” “Dessert Places,” and “Top Rated” lists

  • Support online discovery and delivery orders through better ratings


📌Outcome & Results of the Restaurant Marketing Campaign

  • Over 200 verified reviews generated across Tangelo branches

  • Increased rating average across major cities like Bangalore, Hyderabad & Pune

  • Boost in Zomato listing engagement and keyword-based search performance

  • Improved brand trust among dessert lovers and delivery-first customers


✅ Internal & External Links: