Project Details: Restaurant Marketing Campaign – Tangelo Ice Cream (Pan India)
Client: Tangelo Ice Cream – Official Website
Agency: Restromark – Restaurant Marketing Experts
Campaign Year: 2022
Location: Pan India (All Outlets)
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing to Boost Zomato Presence for Tangelo Ice Cream
In 2022, Tangelo Ice Cream, known for its premium and natural ice creams across India, collaborated with Restromark to execute a short-term restaurant marketing campaign. The objective was to enhance Zomato visibility, attract reviews, and improve branch-specific ratings across all locations through targeted digital interventions.
📌 Restaurant Marketing Strategy with a Zomato Focus
Restromark designed a Zomato-centric restaurant marketing strategy tailored to Tangelo’s delivery and dessert-based audience:
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Optimized listings with updated visuals, flavors, and location-based descriptions
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Launched a review generation push across branches to boost initial credibility
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Highlighted seasonal flavors and unique selling points like “all-natural” and “sugar-free”
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Coordinated posting and engagement timings for maximum Zomato reach
🔗 View More Restaurant Marketing Projects by Restromark
📌 Goals of the Zomato Promotions Campaign
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Strengthen the Zomato profiles of all Tangelo outlets across cities
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Build trust through real reviews and high-quality user content
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Improve visibility in “Best Ice Cream,” “Dessert Places,” and “Top Rated” lists
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Support online discovery and delivery orders through better ratings
📌Outcome & Results of the Restaurant Marketing Campaign
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Over 200 verified reviews generated across Tangelo branches
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Increased rating average across major cities like Bangalore, Hyderabad & Pune
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Boost in Zomato listing engagement and keyword-based search performance
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Improved brand trust among dessert lovers and delivery-first customers
✅ Internal & External Links:
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🔗 External: Tangelo Ice Cream – Official Site
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🔗 Internal: Explore More Restaurant Marketing Projects by Restromark