Project Details: Restaurant Marketing Campaign – Licksters Ice Cream (2023)
Client: Licksters – Official Website
Agency: Restromark – Restaurant Marketing Experts
Campaign Year: 2023
Focus Areas: Zomato Ratings, Visibility, Delivery Discoverability
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing to Accelerate Licksters’ Zomato Visibility
In 2023, Licksters, a modern ice cream and popsicle brand featured on Shark Tank India Season 2 (Episode 18), partnered with Restromark to run a focused restaurant marketing campaign centered on Zomato promotions. The campaign aimed to build their digital credibility, enhance customer reviews, and strengthen visibility across Zomato’s dessert and ice cream categories.
Founded by Parimal Kalikar and Dhivya Subburaju, Licksters is known for its fruit-based, chemical-free offerings including Greek yogurt bars, vegan pops, and regular ice cream bars—with over 30 natural flavors, many of which are sugar-free.
📌 Zomato-Focused Restaurant Marketing Strategy for Licksters
Restromark designed a short-term restaurant marketing campaign tailored to Licksters’ healthy, premium positioning. Our Zomato-specific actions included:
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Optimizing outlet listings with strong copy, fruit-content callouts, and eye-catching photos
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Encouraging review submissions from real customers across delivery and pickup models
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Highlighting product differentiators like 80% real fruit content, no artificial colors, and vegan/sugar-free options
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Boosting visibility in “Best Ice Cream” and “Trending Dessert Brands” on Zomato
🔗 More Restaurant Marketing Projects by Restromark
📌 Campaign Goals & Restaurant Marketing Deliverables
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Establish Licksters’ presence across Zomato search results for desserts and ice creams
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Drive engagement and trust through high-quality user reviews and visual content
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Position Licksters as a clean-label, healthy alternative in the frozen dessert space
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Improve Zomato ratings to fuel organic reach
📌 Campaign Highlights & Impact
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Generated 50+ high-quality Zomato reviews in less than 4 weeks
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Increased overall listing activity and discoverability
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Helped multiple outlets feature in “Top Trending Ice Cream” tags
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Strengthened online reputation and led to an uptick in first-time orders
✅ Internal & External Links:
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🔗 External: Visit Licksters Official Website
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🔗 Internal: Explore Restromark’s Restaurant Marketing Projects