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The Arthouse Cafe, Connaught Place

Project Details: Restaurant Marketing Collaboration – The Arthouse Restaurant, New Delhi

Client: The Arthouse Restaurant, Connaught Place – New Delhi
Agency: Restromark – Restaurant Marketing Experts
Campaign Period: Year 2018 – 2019
Platforms Focused: Zomato, Instagram
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing that Created Real Visibility

In 2018–2019, The Arthouse Restaurant, a stylish dining destination in Connaught Place, New Delhi, joined hands with Restromark to launch a holistic restaurant marketing campaign. The objective was to drive Zomato reviews, boost Instagram visibility, and build local reputation through authentic influencer-driven content showcasing the restaurant’s ambience and food offerings.


Blogger Meetups – A Key Strategy in Restaurant Marketing

We organized multiple blogger meetups tailored to Delhi’s top food content creators and lifestyle influencers. These experiences were curated to highlight The Arthouse’s cozy interiors, signature menu, and unique vibe.

  • 5+ exclusive invite-only events

  • Coverage across food blogs, Instagram, and Zomato

  • Real-time content including reels, stories, and reviews

📍 Check it out on Zomato: The Arthouse Restaurant – CP, New Delhi


📌Influencer Marketing – Instagram & Zomato Synergy

Our restaurant marketing strategy for The Arthouse combined Zomato engagement with Instagram storytelling for maximum impact:

  • 30+ influencers activated over the course of the campaign

  • Reels, grid posts, and story highlights created for each visit

  • Consistent tagging, location check-ins, and brand mentions

  • Positive, photo-rich Zomato reviews improved overall search rank


Restaurant Marketing Results That Mattered

  • Significant rise in Zomato rating & number of reviews

  • High-quality UGC generated for future campaigns

  • Increase in Instagram following and tagged content

  • Weekend bookings and footfall improved post-campaign

  • Establishment of The Arthouse as a trending CP dining spot


✅ Internal & External Linking: