“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy
A proper analysis of the past and present is the first step for devising a long-term strategy in any business. So it is very essential to have a good and thorough analysis of the current situation of your restaurant.
On that note, to have the best marketing plan for your restaurant you need to have a detailed chronicle of the previous year. Which means, analyze the different marketing plans exercised during that year, how effective they were, how many sales they generated, which were your peak and weak seasons and a lot more.
For this, you’d need to perform 2 major kinds of analysis:
Competitor Analysis
Well, this goes with a saying – keep your friend close and your enemies even closer.
Having said that, when you are forming a restaurant marketing plan, you cannot overlook on how and what your competitors are doing.
So, find out the various strategies they are implementing to enhance their sales and attract customers. If they are doing better, you can learn from them what to do. If you’re doing better, then learn about what NOT to do.
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Target Audience
Know about what type of guests visit your restaurant, are they youngsters, families, couples, corporates, etc. Figure out their purpose of visit; is it parties, anniversary, get together and so on.
Also, try to find out and list some more attributes of your guests such as their attitudes, expectations, likes, dislikes, type of cuisine they prefer and so on.
Getting hold of such data can make you plan and implement the right set of strategies. So make sure you USE THAT WISELY.
