By Subhash Sahni – Cloud Kitchen Expert & Restaurant Growth Strategist, RestroMark
Introduction:
If you’re running a Cloud Kitchen or even a full-fledged restaurant, you’ve probably faced this head-scratcher:
“Why is my food so good, yet my Zomato orders are dipping?”
You’ve done the plating, priced it right, and your chef is a rockstar. But still… orders aren’t flowing in.
Here’s the harsh truth:
Your sales may be low because there’s low demand for your product.
And yes, even the tastiest dish can’t survive if it’s not what your audience is craving.
🍛 Mistake #5 – Offering Food With Low Market Demand
When it comes to Cloud Kitchen Marketing, one brutal reality most restaurant owners overlook is the shifting taste of the customer.
Maybe your Coconut Thai Curry is a personal favorite.
But if 90% of your market is hunting for Butter Chicken and Dal Makhni on Zomato, your top seller becomes a silent killer of sales.
🧠 Real Talk:
Good food doesn’t automatically mean profitable food.
⚠️ What Causes Low Product Demand?
- Changing customer preferences (hello, Korean trends!)
- Over-saturation in your category
- Poor search visibility on platforms like Zomato & Swiggy
- Lack of targeted marketing efforts
🔍 How to Identify Demand Before You Bleed Sales
🔸 Step 1: Use Zomato Marketing Insights
If you’re listed on Zomato, dive into your analytics. See what’s getting clicked, what’s not, and which competitors are booming in your area.
👉 (External resource: Zomato Business Help Center)
🔸 Step 2: Spy on Your Competitors
Check the top 10 restaurants in your category. What dishes are leading?
You’ll often find patterns:
- “Tandoori Chicken Pizza” trends in winter
- “Peri Peri Momos” rise during college season
Adapt accordingly.
🔸 Step 3: Ask Your Audience
Run a simple poll on Instagram or add a feedback link in your order packaging.
Real-time feedback = Real-time gold.
🚀 What RestroMark Recommends to Cloud Kitchens
As India’s Top Restaurant Marketing Agency, at RestroMark, we help Cloud Kitchens:
- Kill low-demand SKUs fast
- Double down on high-converting, trending food items
- Optimize their Zomato Marketing campaigns
- Craft irresistible combos using A/B menu testing
- Design banners that drive sales on Swiggy/Zomato
👉 Internal link: Cloud Kitchen Marketing Tips That Actually Work
✅ Fix It Before You Sink
💡 Your kitchen isn’t a museum for great food—it’s a business.
Here’s a Pro Tip from Subhash Sahni:
“If a dish doesn’t sell 10 times a week, put it on pause, repackage or replace it.”
Try a limited-time dish strategy and see what flies.
Pair it with Zomato in-app ads, create combos, push them on reels—and BOOM!
You’ve created demand, not just food.
💬 Final Thoughts:
If you’re offering amazing food but still suffering from low sales, you don’t have a quality problem—you have a demand problem.
The fix?
👉 Smart Cloud Kitchen Marketing + Data-Driven Zomato Promotions = Real Profits.
Ready to fix your menu and dominate Zomato rankings?
🚀 Book a Free Consultation with RestroMark – India’s Best Restaurant Marketing Agency.
