Running a cloud kitchen in a competitive city like Pune is no small feat—especially when you’re focused on affordable daily meals like thalis. Our brand, Selling Thali Meals, had good food, good pricing, and a small loyal base. But the orders were stuck at 10–12 per day, and we couldn’t scale.
That’s when we discovered RestroMark, a specialized cloud kitchen marketing agency in India, and everything changed.
🚀 The Strategy Call That Changed Everything
We booked a strategy call with the team at RestroMark. They understood our pain points instantly — low visibility on Zomato, no brand trust, and wasted spending on ad impressions that never converted.
They proposed a smarter alternative to traditional Zomato ads.
🎯 The Smart Zomato Discount Strategy That Gave Us Instant Impressions
RestroMark suggested running a “60% discount” strategy — but with a cap and smart limits. In reality, most orders received around 30–40% effective discount. But here’s the genius part:
- This triggered our placement in Zomato’s promotional banners.
- We started getting free impressions, which would otherwise cost ₹4,000 to ₹12,000 per week if paid.
- We invested that budget directly into acquiring new customers — and it worked!
🤝 Blogger Collaborations with the Right ICP
The second game-changing move was hiring bloggers — not just any, but those who matched our Ideal Customer Persona (ICP). Many were food reviewers, but also professionals from LinkedIn-like profiles — just like our core customer base in that area.
Why it worked:
- Zomato’s algorithm recognized the profile match and started showing our listing to similar users.
- Blogger reviews gave us instant social proof and SEO-rich content.
- Trust was built quickly, and people started ordering naturally.
💡 Learning the Real SEO Game
One thing I underestimated was how blogger content with SEO keywords actually impacts your visibility. RestroMark ensured the bloggers:
- Used relevant long-tail food delivery keywords
- Posted reviews that matched our Zomato business category
- Created content that ranked independently on Google too
This content started driving both Zomato traffic and organic Google impressions.
📈 Explosive Growth Across Multiple Kitchens
As orders grew from 10–12 to 40–50 per day, something amazing happened. We had 4–5 other cloud kitchens at the same location, and they also started seeing jumps — from 3–4 orders/day to 12–15+. The ripple effect was real.
Today, across all kitchens, we’re doing 100–120 orders per day, and it continues to grow steadily.
✅ Key Takeaways from Working with RestroMark
- Zomato ranking is not just about ad spend — it’s about placement strategies.
- Use smart discounts to get impressions instead of burning money on ads.
- Collaborate only with ICP-matched bloggers — not just any influencer.
- Let bloggers use SEO-powered keywords in their content — it builds visibility.
- Never run all promos at once: Use a new customer discount, and a BOGO for repeat buyers, but don’t overlap.
- Zomato promo participation is essential — don’t skip platform offers.
💬 Final Verdict: RestroMark Delivers Real Growth, Not Just Advice
The performance was magical, but not accidental. RestroMark has the formula — a blend of Zomato visibility hacks, influencer marketing with strategy, SEO for food brands, and customer psychology.
If you’re struggling to scale your cloud kitchen, don’t waste money on guesswork. Talk to RestroMark. Implement their process. Watch your numbers multiply.
We did — and it changed our business.
(Based on the Discussion with Jaydeep Singh Chhbra, Owner of 6 Cloud Kitchens in Pune)
