Why is RestroMark considered the best cloud kitchen marketing agency in India?

RestroMark specializes in restaurant and cloud kitchen marketing with proven results across Zomato, Swiggy, SEO, and branding. We’ve helped over 100+ brands grow their online orders profitably.

Do you offer Zomato and Swiggy ad management?

Yes, we manage end-to-end Zomato and Swiggy ad campaigns including bid optimization, listing SEO, and review strategies to boost rankings and conversions.

Can I get a free audit for my cloud kitchen?

Yes, we offer a free marketing audit for new clients to assess Zomato presence, brand visibility, and digital readiness before recommending a growth roadmap.

Restaurant Marketing Campaign for Biryani Blues Pan India by Restromark

Project Details: Restaurant Marketing Campaign – Biryani Blues (Pan India)

Client: Biryani Blues – Official Website
Agency: Restromark – Restaurant Marketing & Visibility Specialists
Campaign Period: Ongoing (Pan India)
Locations Covered: Delhi NCR, Mumbai, Bangalore, Hyderabad & more
Focus Keyword: Restaurant Marketing

🎯 Introduction: Restaurant Marketing to Power India’s Leading Biryani Chain

Biryani Blues, one of India’s most loved biryani chains, partnered with Restromark to strengthen its brand presence and visibility across digital platforms. The restaurant marketing campaign focused on leveraging Zomato promotions, influencer content, and blogger collaborations — all tailored to support the brand’s growing delivery-first model across multiple cities.

📌 Restaurant Marketing Through Zomato Promotions

Restromark worked with Biryani Blues on multiple Zomato-centric promotions designed to boost discoverability and conversions:

Coordinated real-time influencer reviews across newly launched branches
Optimized dish names, highlights, and photos on Zomato listings
Encouraged customer engagement via high-star ratings and keyword-rich reviews
Designed promotional tagging strategies around value combos, biryani packs, and bestseller SKUs

🔗 Related Campaigns: Explore Our Restaurant Marketing Projects

📌 Influencer Collaborations – Barter-Based Food Promotions

To drive engagement and scale awareness cost-effectively, barter collaborations were executed with micro- and macro-food bloggers across India:

Dine-at-home food experiences with beautifully packaged biryani meals
Influencers shared reels, Instagram stories, carousel posts, and shout-outs
Visual content focused on packaging, taste, authenticity, and quantity
Geo-tagged posts helped drive discovery in each local market

📌 Restaurant Marketing for Delivery Model Support

Since Biryani Blues operates heavily on delivery-based orders, the marketing efforts were optimized for food delivery visibility and trust:

Emphasized ease of ordering, hygiene, packaging, and portion sizes
Zomato and Instagram reviews highlighted the consistency of flavor and service
Multiple “biryani unboxing” reels increased user curiosity and clickthroughs
Helped amplify presence during peak ordering hours and food festivals

📌 Results from the Restaurant Marketing Campaign

200+ influencer reviews across India
Significant uplift in Zomato visibility for newly opened and underperforming outlets
Built an organic flow of UGC (user-generated content) around key biryani launches
Elevated customer trust and social proof for the delivery model
Contributed to higher order volume and repeat customers