RestroMark – India’s Trusted Restaurant Marketing Agency – Helps Boba Bhai Scale Nationwide
Date: 2023–2024
Location: PAN India
Client: Boba Bhai
URL: www.bobabhai.com
In a powerful collaboration with Boba Bhai, one of India’s fastest-growing QSR chains, RestroMark, a leading restaurant marketing agency, successfully executed a PAN India influencer marketing campaign that skyrocketed the brand’s visibility and customer engagement.
About the Client: Boba Bhai – A Cultural & Culinary Fusion
With a unique blend of Korean flavors and bubble tea, Boba Bhai has captured the imagination of India’s Gen Z and millennials. Operating in over 40 locations nationwide and processing more than 70,000 orders every month, Boba Bhai is redefining the QSR space.
Their unforgettable pitch on Shark Tank India earned them ₹90 lakhs in funding for 1% equity from Namita Thapar and Viraj Bahl, highlighting investor confidence in their business model.
RestroMark’s Strategy: Influencer-Led Restaurant Promotions Across India
As Boba Bhai’s restaurant marketing agency, RestroMark executed a high-impact campaign focusing on:
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Curating influencer collaborations in metro and Tier-2 cities
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Driving footfall through localized social media blitz
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Creating engaging reels and visual content to go viral
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Aligning with Korean pop culture trends to attract younger demographics
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Maximizing online-to-offline (O2O) conversions
This approach not only improved brand discoverability but also translated into a significant increase in store visits and online delivery orders.
Learn more about our restaurant brand success stories at Our Brands – RestroMark
External Link:
Visit Boba Bhai’s website here: https://www.bobabhai.com
Conclusion:
If you’re looking for a restaurant marketing agency that understands the pulse of new-age food trends and delivers real ROI through influencer marketing, RestroMark is your growth partner. Whether you run a café, QSR, cloud kitchen, or fine-dining brand – we help you become a household name.