Restaurant Marketing Campaign – Bikkgane Biryani (Pan India)
Client: Bikkgane Biryani – Authentic Hyderabadi Biryani Brand
Agency: Restromark – Restaurant Marketing & Visibility Experts
Campaign Period: 2021 – 2023
Coverage: All India (Delhi NCR, Hyderabad, Bangalore, Pune & more)
Focus Platforms: Zomato, Instagram
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing for a National Biryani Brand
From 2021 to 2023, Bikkgane Biryani — one of India’s leading biryani chains — partnered with Restromark for a comprehensive, pan-India restaurant marketing campaign. The initiative focused on boosting visibility through barter-based influencer collaborations, Zomato content strategy, and real-time social proof across all outlets nationwide.
📌 Blogger Meetups – National-Level Restaurant Marketing Execution
Restromark organized multiple blogger meetups across metro cities including Delhi, Hyderabad, Pune, and Bangalore. Each meetup was tailored to highlight Bikkgane’s regional menus and dine-in experiences.
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Curated barter collaborations with food influencers (dining in exchange for social content)
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Emphasis on signature Hyderabadi Dum Biryani, family packs, and new launches
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Real-time Zomato reviews and Instagram stories shared across locations
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Events timed around weekends, new store launches, and festive menu rollouts
📌 Restaurant Marketing via Zomato Promotions & Influencer Outreach
The campaign emphasized brand visibility on Zomato — India’s top restaurant discovery platform:
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Influencer collaborations for Zomato reviews (with dish photos and detailed descriptions)
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Profile optimization across all listed branches for brand consistency
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Verified user reviews drove improved search rankings and trust factor
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Instagram posts amplified engagement via geo-tagging and hashtag-based discoverability
Explore more projects like this: Restromark – Our Brands
📌 Restaurant Marketing Outcomes & Impact
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500+ influencer reviews across major cities in India
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Nationwide visibility uplift on Zomato for 25+ outlets
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Improved Zomato ratings in Delhi NCR, Pune, and Bangalore
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Creation of a content bank for digital ads, banners & social reposting
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Increased organic footfall and online credibility through micro-influencer outreach
✅ External & Internal Links:
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🔗 Brand Website: Visit Bikkgane Biryani Official Site
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🔗 Portfolio Example: More Restaurant Marketing Campaigns