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Bikkgane Biryani ( Pan India)

Restaurant Marketing Campaign – Bikkgane Biryani (Pan India)

Client: Bikkgane Biryani – Authentic Hyderabadi Biryani Brand
Agency: Restromark – Restaurant Marketing & Visibility Experts
Campaign Period: 2021 – 2023
Coverage: All India (Delhi NCR, Hyderabad, Bangalore, Pune & more)
Focus Platforms: Zomato, Instagram
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing for a National Biryani Brand

From 2021 to 2023, Bikkgane Biryani — one of India’s leading biryani chains — partnered with Restromark for a comprehensive, pan-India restaurant marketing campaign. The initiative focused on boosting visibility through barter-based influencer collaborations, Zomato content strategy, and real-time social proof across all outlets nationwide.


📌 Blogger Meetups – National-Level Restaurant Marketing Execution

Restromark organized multiple blogger meetups across metro cities including Delhi, Hyderabad, Pune, and Bangalore. Each meetup was tailored to highlight Bikkgane’s regional menus and dine-in experiences.

  • Curated barter collaborations with food influencers (dining in exchange for social content)

  • Emphasis on signature Hyderabadi Dum Biryani, family packs, and new launches

  • Real-time Zomato reviews and Instagram stories shared across locations

  • Events timed around weekends, new store launches, and festive menu rollouts


📌 Restaurant Marketing via Zomato Promotions & Influencer Outreach

The campaign emphasized brand visibility on Zomato — India’s top restaurant discovery platform:

  • Influencer collaborations for Zomato reviews (with dish photos and detailed descriptions)

  • Profile optimization across all listed branches for brand consistency

  • Verified user reviews drove improved search rankings and trust factor

  • Instagram posts amplified engagement via geo-tagging and hashtag-based discoverability

Explore more projects like this: Restromark – Our Brands


📌 Restaurant Marketing Outcomes & Impact

  • 500+ influencer reviews across major cities in India

  • Nationwide visibility uplift on Zomato for 25+ outlets

  • Improved Zomato ratings in Delhi NCR, Pune, and Bangalore

  • Creation of a content bank for digital ads, banners & social reposting

  • Increased organic footfall and online credibility through micro-influencer outreach


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