📄 Project Details: Restaurant Marketing Collaboration – Café TC Hauz Khas & Agra
Client: Café TC (Turquoise Cottage), Hauz Khas – New Delhi & Agra
Agency: Restromark – Restaurant Marketing Experts
Campaign Duration: Year 2018 – 2019
Platforms Targeted: Zomato, Instagram
Locations: Café TC – Hauz Khas, New Delhi & Agra
Focus Keyword: Restaurant Marketing
🎯 Introduction: Powerful Restaurant Marketing Strategy in Action
In 2018–2019, Café TC (Hauz Khas, New Delhi & Agra) collaborated with Restromark to launch a hyper-local restaurant marketing campaign focused on influencer engagement, online visibility, and brand storytelling. The goal was to highlight the cafe’s vibrant ambience, eclectic food menu, and social vibe to attract the millennial and Gen Z crowd.
📌 Blogger Meetups – A Proven Restaurant Marketing Move
We organized multiple blogger meetups across both locations, bringing together top food bloggers, lifestyle creators, and hyperlocal micro-influencers. These events created buzz on both Zomato and Instagram, positioning Café TC as a must-visit hotspot.
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Curated food tastings and vibe-focused walkthroughs
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In-café coverage with real-time Instagram stories and reels
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Boost in Zomato reviews with high-quality food photos
📍 Check out the Café TC listing on Zomato
📌 Zomato + Instagram Integration for Restaurant Marketing Success
The strategy seamlessly integrated Zomato reviews with Instagram storytelling. Our handpicked influencers shared:
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1 Post + 2–3 stories with every visit
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Zomato ratings on food, service & ambience
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Tagging of brand location & handles
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UGC for future use in campaigns
This dual-platform push gave Café TC an edge in search rankings, review credibility, and Instagram engagement.
📌 Restaurant Marketing Impact
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5+ successful blogger events
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200+ Zomato reviews with 4.5★+ ratings
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40+ content assets generated organically
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Rise in weekend footfalls post campaigns
✅ Internal & External Linking
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Internal Zomato Link: Café TC on Zomato
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External Portfolio Link: Explore more brands we’ve worked with