🏭 Factory by Sutra Collaborates with Restromark for Zomato Promotions in 2019
In the dynamic world of hospitality, restaurant marketing is key to driving footfall and digital visibility. Back in 2019, Factory by Sutra, a popular microbrewery and gastropub in Sector 29, Gurgaon, partnered with Restromark for a short-term Zomato promotion campaign aimed at strengthening its online presence and enhancing review-based engagement.
🍻 About the Brand: Factory by Sutra, Sector 29 Gurgaon
Factory by Sutra is renowned for its industrial-chic ambience, in-house brews, global food menu, and vibrant crowd. Operating in the highly competitive Sector 29 dining circuit, it required focused restaurant marketing to stand out digitally, especially on platforms like Zomato where decisions are often made in seconds.
🎯 Campaign Focus: Zomato-Driven Restaurant Marketing Strategy
The core objective of this campaign was to:
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Improve the Zomato review count and sentiment
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Attract more visibility through authentic profile engagement
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Influence Zomato’s algorithm by targeting its Ideal Customer Profile (ICP)
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Build a stronger perception among party-goers and casual diners
⚙️ Execution by Restromark
Restromark designed a sharp, data-driven, and hyper-targeted restaurant marketing campaign for Factory by Sutra that included:
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Generating lifestyle-aligned and credible Zomato reviews
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Building traction among user segments searching for “Bars”, “Live Music”, and “Brewpubs”
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Enhancing review frequency and relevancy to trigger higher Zomato ranking
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Monitoring and curating feedback to sustain quality ratings
📈 Results Delivered During the Promotion
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⚡️ Significant increase in review volume and freshness
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👀 Enhanced discoverability in nightlife and bar-related searches
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📍 Improved visibility in Zomato’s “Top Picks” for Sector 29
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⭐ Strengthened average rating with controlled review quality
🔗 See the Live Profile on Zomato
👉 Zomato: Factory by Sutra – Sector 29, Gurgaon
✅ Why Restaurant Marketing on Zomato Mattered in 2019 (And Still Does Today)
Even in 2019, the digital decision-making journey for diners began with Zomato. By investing in a short-term, intelligent restaurant marketing push, Factory by Sutra ensured it remained top-of-mind for Gurgaon’s nightlife and dining crowd—right where decisions are made: on the screen.
Explore more success stories at:
👉 Restromark – Our Brands