logo

Farzi Cafe, Dehradun

Project Details: Restaurant Marketing Campaign – Farzi Café, Dehradun

Client: Farzi Café – Rajpur Road, Dehradun
Agency: Restromark – Restaurant Marketing Experts
Campaign Year: 2023
Platform Focus: Zomato
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing for Dehradun’s Premium Café

In 2023, Farzi Café Dehradun, known for its fusion cuisine and upscale ambience, partnered with Restromark for a targeted restaurant marketing campaign. The campaign aimed to boost digital presence, drive local food influencer engagement, and strengthen Farzi Café’s positioning on Zomato through curated barter-based blogger collaborations.


📌 Blogger Meetups – A Strategic Restaurant Marketing Initiative

To create authentic local buzz, Restromark executed multiple blogger meetups and influencer dine-in experiences throughout the year:

  • Barter-based collaborations (dining for content) with Dehradun-based food influencers

  • Emphasis on molecular gastronomy, cocktails, and premium ambience

  • Content included Zomato reviews, HD food photography, and Instagram highlights

  • Timed events around weekends and high footfall seasons for maximum traction


📌 Restaurant Marketing Execution via Zomato Promotions

The core of the campaign focused on improving Farzi Café’s Zomato profile visibility and review volume through real, high-quality user-generated content:

  • 4.5★+ reviews posted with rich descriptions of signature dishes

  • Influencer-led promotions on Zomato created social proof and discoverability

  • Encouraged guests to rate ambience, service, and plating individually

  • Optimized listing to highlight café highlights like cocktails, desserts, and chef specials

See their Zomato listing: Farzi Café Dehradun – Zomato


📌 Restaurant Marketing Results & Impact

  • 25+ micro-influencer collaborations successfully executed

  • Significant boost in Zomato reviews and ratings

  • Increased local awareness and new diner footfall through organic content

  • Barter model ensured cost-effective, high-ROI marketing

  • Café positioned as a top dining destination in Rajpur Road, Dehradun


✅ Internal & External Links: