Project Details: Restaurant Marketing Campaign – Farzi Café, Dehradun
Client: Farzi Café – Rajpur Road, Dehradun
Agency: Restromark – Restaurant Marketing Experts
Campaign Year: 2023
Platform Focus: Zomato
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing for Dehradun’s Premium Café
In 2023, Farzi Café Dehradun, known for its fusion cuisine and upscale ambience, partnered with Restromark for a targeted restaurant marketing campaign. The campaign aimed to boost digital presence, drive local food influencer engagement, and strengthen Farzi Café’s positioning on Zomato through curated barter-based blogger collaborations.
📌 Blogger Meetups – A Strategic Restaurant Marketing Initiative
To create authentic local buzz, Restromark executed multiple blogger meetups and influencer dine-in experiences throughout the year:
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Barter-based collaborations (dining for content) with Dehradun-based food influencers
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Emphasis on molecular gastronomy, cocktails, and premium ambience
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Content included Zomato reviews, HD food photography, and Instagram highlights
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Timed events around weekends and high footfall seasons for maximum traction
📌 Restaurant Marketing Execution via Zomato Promotions
The core of the campaign focused on improving Farzi Café’s Zomato profile visibility and review volume through real, high-quality user-generated content:
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4.5★+ reviews posted with rich descriptions of signature dishes
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Influencer-led promotions on Zomato created social proof and discoverability
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Encouraged guests to rate ambience, service, and plating individually
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Optimized listing to highlight café highlights like cocktails, desserts, and chef specials
See their Zomato listing: Farzi Café Dehradun – Zomato
📌 Restaurant Marketing Results & Impact
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25+ micro-influencer collaborations successfully executed
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Significant boost in Zomato reviews and ratings
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Increased local awareness and new diner footfall through organic content
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Barter model ensured cost-effective, high-ROI marketing
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Café positioned as a top dining destination in Rajpur Road, Dehradun
✅ Internal & External Links:
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🔗 Internal Portfolio: See More Restaurant Marketing Campaigns
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🔗 External Listing: Farzi Café on Zomato – Dehradun