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Ihop Cyber Hub, Gurugram

Project Details: Restaurant Marketing Campaign – IHOP, DLF Cyber Hub

Client: IHOP – DLF Cyber Hub, Gurgaon
Agency: Restromark – Restaurant Marketing & Visibility Experts
Campaign Year: 2018
Location: DLF Cyber Hub, Gurgaon
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing for IHOP’s Grand Launch

In 2018, IHOP — the iconic American breakfast chain — launched its flagship outlet at DLF Cyber Hub, Gurgaon. To support this high-profile opening, the brand collaborated with Restromark for a comprehensive restaurant marketing campaign. The campaign was designed to create instant brand buzz through influencer engagement, a blogger-packed launch party, and premium dine-in experiences.


📌 Blogger Meetups – A Launch-Focused Restaurant Marketing Strategy

Restromark curated and executed a successful launch party and blogger meetup that helped IHOP penetrate the Gurgaon dining scene right from day one:

  • Exclusive invite-only event for top food bloggers and Instagram influencers

  • Focus on signature American breakfast platters, pancakes, waffles, and shakes

  • On-ground content creation including live posts, reels, and HD food shots

  • Influencer coverage boosted IHOP’s visibility across local food discovery platforms


📌 Restaurant Marketing Through Influencing & Promotions

Our restaurant marketing campaign for IHOP included strong post-launch influencer support:

  • Instagram collaborations for content showcasing dishes, ambience, and location

  • Micro-influencers invited for solo dine-ins (barter model)

  • Real-time Zomato reviews with consistent brand tagging and food photography

  • Event timing synchronized with Cyber Hub’s peak dining hours to attract attention

Explore more projects like this: Restromark – Our Brands


📌 Restaurant Marketing Results

  • Successful launch party with 50+ influencers in attendance

  • 40+ Zomato reviews posted in the first 30 days post-launch

  • Instagram buzz generated through 100+ posts, stories, and reels

  • Rapid increase in local visibility and weekend footfall

  • IHOP positioned as a premium breakfast brand in Gurgaon


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