Project Details: Restaurant Marketing Campaign – IHOP, DLF Cyber Hub
Client: IHOP – DLF Cyber Hub, Gurgaon
Agency: Restromark – Restaurant Marketing & Visibility Experts
Campaign Year: 2018
Location: DLF Cyber Hub, Gurgaon
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing for IHOP’s Grand Launch
In 2018, IHOP — the iconic American breakfast chain — launched its flagship outlet at DLF Cyber Hub, Gurgaon. To support this high-profile opening, the brand collaborated with Restromark for a comprehensive restaurant marketing campaign. The campaign was designed to create instant brand buzz through influencer engagement, a blogger-packed launch party, and premium dine-in experiences.
📌 Blogger Meetups – A Launch-Focused Restaurant Marketing Strategy
Restromark curated and executed a successful launch party and blogger meetup that helped IHOP penetrate the Gurgaon dining scene right from day one:
-
Exclusive invite-only event for top food bloggers and Instagram influencers
-
Focus on signature American breakfast platters, pancakes, waffles, and shakes
-
On-ground content creation including live posts, reels, and HD food shots
-
Influencer coverage boosted IHOP’s visibility across local food discovery platforms
📌 Restaurant Marketing Through Influencing & Promotions
Our restaurant marketing campaign for IHOP included strong post-launch influencer support:
-
Instagram collaborations for content showcasing dishes, ambience, and location
-
Micro-influencers invited for solo dine-ins (barter model)
-
Real-time Zomato reviews with consistent brand tagging and food photography
-
Event timing synchronized with Cyber Hub’s peak dining hours to attract attention
Explore more projects like this: Restromark – Our Brands
📌 Restaurant Marketing Results
-
Successful launch party with 50+ influencers in attendance
-
40+ Zomato reviews posted in the first 30 days post-launch
-
Instagram buzz generated through 100+ posts, stories, and reels
-
Rapid increase in local visibility and weekend footfall
-
IHOP positioned as a premium breakfast brand in Gurgaon
✅ Internal & External Links:
-
🔗 Internal Portfolio: View More Restaurant Campaigns
-
🔗 External Listing: IHOP on Zomato – Cyber Hub