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Yangkiez by Momo Mami

Project Details: Yangkiez by Momo Mami – Zomato Promotions & Restaurant Marketing Campaigns (2022)

Introduction: Restaurant Marketing for a Shark Tank India Winner

In the year 2022, Restromark partnered with Yangkiez by Momo Mami, a fast-growing QSR brand founded by MasterChef India finalist Aditi Madan, for a short-term restaurant marketing campaign focused on Zomato promotions. As part of the collaboration, Restromark successfully amplified the online visibility and footfall of Yangkiez’s multiple outlets, including its popular Vasant Kunj location.

This project was a proud moment for Restromark, as we supported a brand that later gained national recognition by securing ₹75 lakh funding on Shark Tank India Season 1.


About Yangkiez by Momo Mami

Yangkiez, a QSR venture under the umbrella of BluePine Foods, is known for its modern take on traditional Himalayan cuisine. The brand offers over 35 frozen Himalayan food varieties, including innovative momos and spring rolls.

Co-founded by Aditi Madan, famously known as ‘Momo Mami’, the startup blends culinary authenticity with QSR scalability. The brand’s appearance on Shark Tank India and the funding of ₹75 lakh further validated its strong business model and product appeal.

🔗 Visit Yangkiez Official Website


Zomato Promotions by Restromark – Restaurant Marketing Strategy

Restromark designed a short-term but high-impact Zomato marketing campaign tailored to Yangkiez’s brand ethos and QSR dynamics. The campaign aimed to:

  • Boost Zomato visibility through creative promotions and keyword-based ranking.

  • Generate targeted traffic to Vasant Kunj and other key outlets.

  • Drive user reviews and ratings for better conversion.

  • Enhance brand recall with strategic placement and dish promotions.


Restaurant Marketing Results

During the course of the campaign, Yangkiez saw the following measurable outcomes:

  • 📈 Significant increase in Zomato impressions & visibility.

  • 📍 Improved local search rankings for “momos near me” and related keywords.

  • 💬 Boost in user-generated reviews and ratings, contributing to customer trust.

  • 🍽️ Growth in order volume and in-store visits, especially at Vasant Kunj outlet.


Why This Project Matters for Restaurant Marketing in India

This collaboration showcases how effective restaurant marketing—even for a short duration—can yield remarkable outcomes when handled by an expert team. For brands aiming for digital success, visibility on food aggregators like Zomato can make or break the brand.


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