Overview
Founded in 2011 by Sanam Kapoor in Chandigarh, La Pino’z Pizza quickly made its name by offering a unique combination of freshly made dough pizzas, high-quality ingredients, and fast-casual dining. From its modest beginnings, La Pino’z has grown to over 600+ outlets across India and expanded internationally to cities like London, making it one of India’s fastest-growing pizza chains.
Despite the growth, scaling consistently while maintaining service quality and digital visibility posed a significant challenge. That’s when Restromark, a leading Restaurant Marketing Agency, stepped in with a tailored marketing and operations solution.
Key Highlights of La Pino’z Pizza
- Founded: 2011 in Chandigarh by Sanam Kapoor
- Outlets: 600+ across India, including international expansions in London
- USP: On-demand fresh dough, quality ingredients, safety & hygiene standards
- Menu Highlights: Giant pizzas, cheesy chicken pizza, stuffed garlic bread, pasta, desserts
- Franchise Model: Rapid franchise-based expansion since 2017
The Challenge
In 2017, La Pino’z Pizza was primarily operating in the Delhi NCR region with a growing yet fragmented franchise network. Several operational and branding challenges emerged:
- Inconsistent Online Reviews: Lack of effective review management across Zomato and Google listings affected public perception.
- Weak Zomato Presence: Sample restaurants showed inconsistent profiles, hurting discoverability and customer trust.
- Franchise Sales Barrier: For potential franchisees, poor online feedback posed a deterrent to investment.
- Brand Disparity Across Outlets: Multi-brand coordination across regions lacked a unified operational framework.
The Solution: Partnership with Restromark
To address these operational and brand visibility issues, La Pino’z Pizza engaged Restromark — a specialized Zomato Marketing Agency — known for transforming digital and operational strategies for restaurant chains and cloud kitchens.
Key Steps Taken by Restromark
- Hyperlocal Campaign Design: Custom regional campaigns focusing on Delhi NCR, optimized for franchise zones
- Online Review Optimization: Corrected rating-to-review ratio across major aggregators using digital tools
- Influencer Collaborations: Onboarded a curated list of food bloggers and regional influencers
- Franchisee Toolkit: Created custom digital assets to attract and onboard new franchise partners
- Zomato Strategy Overhaul: Rebuilt Zomato listings for all participating outlets with optimized SEO and geo-tags
📌 Learn more about cloud kitchen structures: Beginner’s Guide to Cloud Kitchens
📌 Media & PR executed in partnership with RestroWalk
Results Achieved
The partnership between La Pino’z Pizza and Restromark produced measurable outcomes:
- Improved Zomato Rankings: Strategic listing revamps led to a consistent rating above 4.2 for flagship stores
- Boosted Franchise Sales: Enhanced brand image drove inquiries across Tier 1 and Tier 2 cities
- Nationwide Campaign Management: Restromark scaled its campaign execution from Delhi NCR to Pan-India
- Real-Time Visibility: Enabled a multi-brand operational dashboard for better decision-making
Franchise Owner Testimonial
Pankaj Bagga, Franchise Owner, La Pino’z Gurgaon
“Restromark’s approach was not just marketing—it was strategic execution. From improving our Zomato presence to designing campaigns that got real traction, they’ve helped us grow with confidence.”