Project Details: Restaurant Marketing Campaign – Ardor 2.1 CP & Ardor Sector 29
Client: Ardor 2.1 – Connaught Place, New Delhi & Ardor – Sector 29, Gurugram
Agency: Restromark – Restaurant Marketing & Growth Consultants
Campaign Duration: 2018 – 2023
Platform Focus: Zomato, Instagram
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing with Iconic Thali Promotions
Between 2018 and 2023, Ardor 2.1 (Connaught Place) and Ardor, Sector 29 partnered with Restromark to launch one of the most talked-about restaurant marketing campaigns in the Delhi NCR region. The goal: promote their viral Bahubali Thali and Modi Ji 56-Inch Thali through curated influencer content, blogger meetups, and aggressive digital visibility via Zomato and Instagram.
📌 Blogger Meetups – A Restaurant Marketing Power Move
To build organic buzz and authentic visibility, Restromark arranged multiple blogger meetups across both Ardor outlets:
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10+ large-scale blogger events with food influencers and YouTubers
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Focus on the Bahubali Thali’s grand size and the political satire of the Modi Ji Thali
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Behind-the-scenes experiences, chef interactions, and storytelling-style coverage
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Influencer-generated content drove virality and repeat engagement
📌 Restaurant Marketing with Zomato & Instagram Synergy
Restromark’s strategy focused on leveraging Zomato trust signals and Instagram discoverability:
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60+ influencer collaborations across both locations
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Deliverables included Instagram reels, stories, static posts, and Zomato reviews
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Targeted content around thali unboxing, quantity, and crowd reactions
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Positive, high-quality Zomato reviews that boosted search rank and customer confidence
📍 See their profile here: Ardor 2.1 on Zomato
📌 Restaurant Marketing Campaign Results
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100+ Zomato Reviews over the campaign period with 4.5★+ ratings
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Over 200+ Instagram content pieces with millions of views combined
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The Bahubali Thali and Modi Ji Thali became viral F&B experiences in Delhi NCR
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Significant increase in footfall during weekends and political events
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Long-term brand recall built through UGC and content repurposing
✅ Internal & External Linking:
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🔗 Internal Example: View another successful campaign – Mia Bella
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🔗 External Project Portfolio: Explore more Restromark restaurant clients