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Dil Foods

Project Details: Restaurant Marketing Campaign – Dil Foods (2024)

Client: Dil Foods – Official Website
Agency: Restromark – Restaurant Marketing Experts
Year: 2024
Project Type: Short-Term Zomato Promotions
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing for India’s Fastest-Growing Virtual Restaurant Platform

In 2024, Dil Foods, a pioneering force in the Indian foodtech and cloud kitchen space, partnered with Restromark for a short-term restaurant marketing campaign focused entirely on Zomato promotions. The campaign aimed to boost visibility for Dil Foods’ eight cloud brands, enhance trust, and strengthen digital traction across over 65 partnered restaurant outlets nationwide.

Dil Foods provides regional Indian cuisine experiences through a virtual restaurant model that includes packaging, training, and frozen food supply, empowering small and medium food businesses with full-stack solutions.


📌 Restaurant Marketing Strategy for Dil Foods on Zomato

The Zomato promotion strategy was meticulously designed by Restromark to align with Dil Foods’ unique operating model:

  • Optimized Zomato profiles for each cloud brand with regional cues and cuisine-specific descriptions

  • Generated verified customer reviews across partner outlets to increase reliability

  • Designed imagery and listings to reflect diverse brand identities from different Indian regions

  • Strengthened placement in Zomato searches for “Regional Cuisine,” “Cloud Kitchen,” and “Home-Style Meals”

🔗 Explore More Restaurant Marketing Projects by Restromark


📌 Goals of the Zomato Promotion Campaign

  • Amplify visibility of Dil Foods’ regional cloud kitchen brands on Zomato

  • Generate quality reviews and boost ratings across cities

  • Assist local restaurant partners in gaining traction through national branding

  • Educate Zomato audiences on the value of regional flavors served hygienically and affordably


📌Results & Restaurant Marketing Impact

  • Optimized listings for 8 virtual brands across 65+ partner restaurants

  • Generated 150+ customer reviews across all live brands

  • Enhanced Zomato rankings in key regional cuisine categories

  • Strengthened customer trust through improved listing quality and review sentiment


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