logo

Paradise Biryani, Hyderabad

Project Details: Restaurant Marketing Campaign – Paradise Biryani, Hyderabad

Client: Paradise Biryani – A Legend Since 1953 (Zomato)
Agency: Restromark – Restaurant Marketing Specialists
Campaign Year: 2024
Location: Manikonda, Hyderabad 
Focus Keyword: Restaurant Marketing


🎯 Introduction: Restaurant Marketing to Boost Paradise Biryani’s Zomato Visibility

In 2024, Paradise Biryani – A Legend Since 1953, a name synonymous with Hyderabadi biryani, partnered with Restromark to run a short-term restaurant marketing campaign. The objective was to execute initial Zomato promotions focused on boosting visibility, increasing ratings, and establishing a strong online presence for one of its key locations in Manikonda, Hyderabad.


📌 Restaurant Marketing Strategy Focused on Zomato Promotions

As part of the restaurant marketing initiative, Restromark activated a Zomato-centric promotion strategy for Paradise Biryani that included:

  • Structured push for early customer reviews post-orders and dine-ins

  • Optimization of Zomato listing with high-quality food images and dish highlights

  • Content alignment with brand voice, heritage, and authenticity of the biryani

  • Targeted promotion for delivery visibility and rating-based ranking

🔗 View More Campaigns: Restromark – Our Brands


📌 Campaign Objectives & Restaurant Marketing Deliverables

The goals of the campaign were tightly focused on short-term impact:

  • Improve overall Zomato rating at the newly focused Manikonda outlet

  • Build momentum for organic visibility in “Best Biryani” and “Top Rated” searches

  • Collect user-generated content via customer photos and feedback

  • Enhance digital trust for delivery-focused customers


📌 Restaurant Marketing Impact & Results

  • Achieved 30+ verified Zomato reviews within 3 weeks

  • Elevated brand appearance in local search filters on Zomato

  • Increased click-through and order rates during weekends

  • Strengthened Paradise Biryani’s online recall in a competitive delivery market


✅ Internal & External Links: