Project Details: Restaurant Marketing Campaign – Paradise Biryani, Hyderabad
Client: Paradise Biryani – A Legend Since 1953 (Zomato)
Agency: Restromark – Restaurant Marketing Specialists
Campaign Year: 2024
Location: Manikonda, Hyderabad
Focus Keyword: Restaurant Marketing
🎯 Introduction: Restaurant Marketing to Boost Paradise Biryani’s Zomato Visibility
In 2024, Paradise Biryani – A Legend Since 1953, a name synonymous with Hyderabadi biryani, partnered with Restromark to run a short-term restaurant marketing campaign. The objective was to execute initial Zomato promotions focused on boosting visibility, increasing ratings, and establishing a strong online presence for one of its key locations in Manikonda, Hyderabad.
📌 Restaurant Marketing Strategy Focused on Zomato Promotions
As part of the restaurant marketing initiative, Restromark activated a Zomato-centric promotion strategy for Paradise Biryani that included:
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Structured push for early customer reviews post-orders and dine-ins
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Optimization of Zomato listing with high-quality food images and dish highlights
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Content alignment with brand voice, heritage, and authenticity of the biryani
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Targeted promotion for delivery visibility and rating-based ranking
🔗 View More Campaigns: Restromark – Our Brands
📌 Campaign Objectives & Restaurant Marketing Deliverables
The goals of the campaign were tightly focused on short-term impact:
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Improve overall Zomato rating at the newly focused Manikonda outlet
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Build momentum for organic visibility in “Best Biryani” and “Top Rated” searches
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Collect user-generated content via customer photos and feedback
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Enhance digital trust for delivery-focused customers
📌 Restaurant Marketing Impact & Results
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Achieved 30+ verified Zomato reviews within 3 weeks
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Elevated brand appearance in local search filters on Zomato
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Increased click-through and order rates during weekends
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Strengthened Paradise Biryani’s online recall in a competitive delivery market
✅ Internal & External Links:
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🔗 External: Paradise Biryani – Manikonda on Zomato
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🔗 Internal: Explore More Restaurant Marketing Projects