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Potbelly Sandwich, Gurugram

Project Details: Restaurant Marketing Campaign – Potbelly Sandwich, DLF Cyber Hub

Client: Potbelly Sandwich – Official Instagram
Agency: Restromark – Restaurant Marketing & Influencer Campaign Experts
Campaign Year: 2018
Location: DLF Cyber Hub, Gurgaon


🎯 Introduction: Restaurant Marketing for a Bold Café Launch

In 2018, Potbelly Sandwich, a globally inspired sandwich café, launched its DLF Cyber Hub outlet with the support of a high-impact restaurant marketing campaign executed by Restromark. Focused on influencer content and local awareness, the campaign was designed to position Potbelly as a go-to destination for gourmet sandwiches in Gurgaon’s premium food district.


📌 Blogger Meetups – Core Strategy in Restaurant Marketing

Restromark organized an exclusive launch blogger meetup at Potbelly’s new outlet to introduce the café to key influencers in the NCR food space:

  • Launch party with curated tastings of signature sandwiches, shakes, and sides

  • 25+ handpicked food bloggers and Instagram creators in attendance

  • Content formats included reels, static posts, and live stories

  • Posts highlighted ambience, ingredient quality, and American-style service

Explore more campaigns: Restromark – Our Brands


📌 Restaurant Marketing Through Influencer Promotions

Our restaurant marketing strategy leveraged Instagram and real-time discovery to drive buzz post-launch:

  • Barter-based dining collaborations with food micro-influencers

  • Coverage focused on Potbelly’s menu variety and unique food presentation

  • Content creation aligned with high-traffic times for maximum visibility

  • Local Zomato visibility supported through influencer-generated content and check-ins


📌 Campaign Highlights & Results

  • 30+ Instagram stories and reels published during the launch week

  • Created early brand momentum in Cyber Hub’s crowded market

  • Influencer content led to organic UGC in following months

  • Significant weekday and weekend footfall uplift post-event

  • Potbelly positioned as a premium sandwich brand in NCR


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