Project Details: Restaurant Marketing Campaign – Potbelly Sandwich, DLF Cyber Hub
Client: Potbelly Sandwich – Official Instagram
Agency: Restromark – Restaurant Marketing & Influencer Campaign Experts
Campaign Year: 2018
Location: DLF Cyber Hub, Gurgaon
🎯 Introduction: Restaurant Marketing for a Bold Café Launch
In 2018, Potbelly Sandwich, a globally inspired sandwich café, launched its DLF Cyber Hub outlet with the support of a high-impact restaurant marketing campaign executed by Restromark. Focused on influencer content and local awareness, the campaign was designed to position Potbelly as a go-to destination for gourmet sandwiches in Gurgaon’s premium food district.
📌 Blogger Meetups – Core Strategy in Restaurant Marketing
Restromark organized an exclusive launch blogger meetup at Potbelly’s new outlet to introduce the café to key influencers in the NCR food space:
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Launch party with curated tastings of signature sandwiches, shakes, and sides
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25+ handpicked food bloggers and Instagram creators in attendance
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Content formats included reels, static posts, and live stories
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Posts highlighted ambience, ingredient quality, and American-style service
Explore more campaigns: Restromark – Our Brands
📌 Restaurant Marketing Through Influencer Promotions
Our restaurant marketing strategy leveraged Instagram and real-time discovery to drive buzz post-launch:
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Barter-based dining collaborations with food micro-influencers
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Coverage focused on Potbelly’s menu variety and unique food presentation
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Content creation aligned with high-traffic times for maximum visibility
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Local Zomato visibility supported through influencer-generated content and check-ins
📌 Campaign Highlights & Results
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30+ Instagram stories and reels published during the launch week
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Created early brand momentum in Cyber Hub’s crowded market
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Influencer content led to organic UGC in following months
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Significant weekday and weekend footfall uplift post-event
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Potbelly positioned as a premium sandwich brand in NCR
✅ Internal & External Links:
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🔗 Internal Portfolio: View More Restaurant Marketing Projects
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🔗 External Profile: Potbelly Sandwich on Instagram