Project Details: Restaurant Marketing Campaign – THE ORB Bar, Radisson Mahipalpur
Client: THE ORB – Radisson Blu Plaza, Mahipalpur, New Delhi
Agency: Restromark – Restaurant Marketing Experts
Campaign Year: 2016
Location: Mahipalpur, New Delhi
🎯 Introduction: Restaurant Marketing for THE ORB’s Grand Launch
In 2016, Radisson Blu Plaza Hotel Mahipalpur introduced its luxury bar concept, THE ORB, with the goal of redefining premium nightlife near Delhi Airport. To establish early visibility and create digital buzz, they partnered with Restromark to launch a tailored restaurant marketing campaign — including influencer dining, curated blogger events, and a high-profile launch party.
📌 Blogger Meetups – Driving Restaurant Marketing Momentum
Restromark curated an exclusive launch blogger meetup for THE ORB that helped position the space as a standout nightlife venue:
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Attended by 30+ renowned food and lifestyle influencers from Delhi NCR
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Highlights included signature cocktails, fusion bar bites, and live DJ
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Instagram Stories, Reels, and real-time Zomato reviews created viral momentum
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The launch night achieved full-house bookings, fueled by online buzz
Explore similar activations: Restromark – Our Brands
📌 Restaurant Marketing via Influencer Collaborations & Zomato Promotions
Post-launch, the campaign sustained interest through barter-based influencer promotions and content-driven Zomato visibility:
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Influencers shared detailed reviews and high-quality visuals across platforms
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Focus on THE ORB’s ambiance, craft cocktails, and unique service model
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Zomato reviews featured menu highlights and service experiences
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Campaign timing aligned with holiday season, maximizing guest walk-ins
📌 Restaurant Marketing Results
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40+ Instagram stories and posts in the first week alone
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20+ 4-star and above Zomato reviews generated from invited guests
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Weekend traffic increased by 60% post-launch
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THE ORB positioned as one of Delhi’s most stylish bars near the airport
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Created a strong brand identity in the premium lounge segment
✅ Internal & External Links:
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🔗 Internal: Explore More Restaurant Marketing Projects by Restromark
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🔗 External: THE ORB Bar – Zomato Listing
