How Restromark Elevated UBQ by Barbeque Nation as the Top Restaurant Marketing Agency in Delhi NCR
In 2023, Barbeque Nation, one of India’s most loved casual dining chains, extended its culinary experience to homes across Delhi NCR through UBQ by Barbeque Nation, its dedicated cloud kitchen vertical. With a goal to amplify visibility and drive orders via Zomato, Restromark, recognized as the top restaurant marketing agency, was entrusted with the brand’s digital and influencer outreach.
About the Client: UBQ by Barbeque Nation
UBQ stands for “Ulti Biryani & Qebab”—a unique offering that delivers Barbeque Nation’s iconic dishes in a compact, box-format suitable for home consumption. With a variety of kebabs, biryanis, and Indian thalis, the cloud kitchen model ensures convenience and flavor in every order.
This project aimed to maintain brand consistency while increasing online orders and creating deeper engagement through food influencers and curated content.
Campaign Objectives
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Boost Zomato orders for UBQ
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Engage local food bloggers and micro-influencers
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Create brand recall for the cloud kitchen format
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Drive footfall to delivery platforms from Delhi NCR
Our Strategy as the Top Restaurant Marketing Agency
Restromark launched a tailored blogger outreach campaign, selecting handpicked Delhi NCR-based influencers whose followers aligned with UBQ’s target demographic. We structured a content plan that included:
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High-resolution food photography
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Authentic reviews on Zomato and Instagram
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Cross-posting to YouTube Shorts and Reels
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Curated Hashtag campaigns for discovery
Through precision-driven influencer marketing, we ensured a significant spike in impressions and conversions, resulting in measurable uplift in Zomato rankings.
Results Delivered
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20+ Zomato reviews with strong SEO tags and visuals
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35% increase in delivery orders within 45 days
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High engagement on influencer stories and posts
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Brand recall improved in both Tier 1 and Tier 2 localities of Delhi NCR
Restromark’s agile digital campaign successfully positioned UBQ by Barbeque Nation as a top contender in the delivery market, reinforcing our reputation as a top restaurant marketing agency.
Why UBQ by Barbeque Nation Chose Restromark
Restromark’s expertise lies in crafting result-oriented marketing solutions for the food and hospitality sector. Our previous success stories with national chains and independent cloud kitchens established our credibility, making us the preferred partner for UBQ.
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