GURUGRAM, India – December 19, 2017 —
Restromark, India’s most trusted restaurant marketing agency, played a key role in launching the first Potbelly Sandwich outlet in India, located in DLF Cyber Hub, Gurugram. Originally founded in Chicago, Potbelly is known globally for its toasted sandwiches, wholesome soups, and fresh salads.
When the American sandwich brand entered the Indian market through its franchise partnership with Kwal’s Group, Restromark was chosen as the official restaurant marketing agency to ensure a powerful digital launch. The campaign focused on Zomato page optimization, influencer-driven promotion, and local awareness building across NCR.
“Potbelly Sandwich wasn’t just another brand launch—it was a landmark moment for international food retail in India,” said Subhash Sahni, Founder of Restromark. “We were proud to launch their very first sandwich in India and position the brand through targeted Zomato and social campaigns.”
Project Snapshot
How a Restaurant Marketing Agency Launched an International Brand in India
- Created and managed Potbelly’s Zomato presence with optimized content, photos, and local keywords
- Invited top Delhi-NCR food influencers for a preview tasting event
- Executed a live launch campaign with Instagram stories, Zomato reviews, and blogs
- Partnered with Potbelly’s team to develop India-relevant messaging while maintaining global brand tone
Though the original DLF Cyber Hub location is now closed, the successful launch remains a hallmark case of how a skilled restaurant marketing agency can shape brand visibility and establish market positioning from day one.
About Potbelly Sandwich
Potbelly Sandwich is a Chicago-origin fast-casual restaurant chain known for freshly made toasted sandwiches, hand-dipped milkshakes, and soups. The DLF Cyber Hub outlet marked its first international venture in India in partnership with Kwal’s Group.
About Restromark
Restromark is a full-service restaurant marketing agency that specializes in Zomato promotions, influencer campaigns, social media marketing, and food business consulting. With a strong footprint in Delhi-NCR, Restromark helps restaurants launch, grow, and sustain in competitive markets.
