When it comes to unconventional party spots in Delhi, Hookkapani Baithak stands out. Located in SDA, South Delhi, this wildly creative bar spans three eccentric floors, including a rooftop adorned with colorful buntings and hanging bucket lights. But it’s not just the ambiance — the bar hosts live Rock, Metal, and Retro music gigs, paired with desi-themed cocktails that bring the vibe alive.
To spread the word about this hidden gem, Hookkapani Baithak partnered with Restromark, the country’s leading restaurant marketing agency.
What Made Hookkapani Baithak a Standout Client?
- Unique Concept: Fusion of live music, rooftop energy, and Indian-inspired cocktails
- Target Audience: Gen Z, millennials, and live music lovers
- Objective: Create visibility in South Delhi’s nightlife scene and generate online buzz
Our Strategy: Influencer-Powered Promotions Across India
As a seasoned restaurant marketing agency, Restromark tailored a campaign that:
- Activated niche lifestyle and music bloggers across platforms
- Ran Instagram reels and YouTube shorts showcasing the quirky interiors and musical vibes
- Amplified brand awareness through Pan India influencer network
- Drove footfall by tapping into Delhi’s youth culture and nightlife audience
The campaign not only built brand visibility but established Hookkapani Baithak as an alternative party destination.
Why Restromark is the Preferred Restaurant Marketing Agency
Our work goes beyond the ordinary. Restromark brings:
- A dedicated influencer network across metros and Tier-2 cities
- Creative storytelling aligned with venue personality and theme
- Campaigns customized to nightlife, lounges, and rooftop bars
- Real-time performance tracking and amplification
Whether it’s a rooftop retro bar or a luxe fine-dine space, Restromark knows how to stir digital conversations that convert.
