Introduction: Leading Influencer Marketing Agency That Powered IIFA Awards Coverage in Delhi
On 17 May 2018, the grand IIFA Awards press event was hosted at Hyatt Regency, Delhi, where Bollywood icons such as Ranbir Kapoor, Kartik Aaryan, Dia Mirza, and Karan Johar graced the occasion. Restromark, a reputed influencer marketing agency, was entrusted with curating and managing blogger participation, driving digital visibility, social engagement, and live event coverage across top platforms.
Why IIFA Chose Restromark – A Trusted Influencer Marketing Agency
With a proven track record of connecting elite brands with the right content creators, Restromark delivered:
- A curated list of high-reach lifestyle & entertainment bloggers
- Real-time social media amplification (IG Lives, Tweets, and Stories)
- On-ground coverage and post-event blog features for search visibility
🔗 Read more client campaigns:
👉 Restromark – Our Brands
🔗 Learn about IIFA Awards:
👉 Wikipedia – IIFA Awards
Our Influencer Marketing Execution Strategy
Blogger Engagement
- 25+ Delhi-NCR based influencers invited
- Coverage across Instagram, YouTube, and lifestyle blogs
- Exclusive behind-the-scenes and red carpet content
Content Strategy
- Insta Reels & Highlights of celebrity moments
- Influencer-led interviews with guests and celebrities
- Keyword-optimized blog posts linked to IIFA’s digital campaign
Results Delivered
- 📸 Over 1.2M impressions generated in under 48 hours
- 📲 250+ story mentions and posts during the event
- 🔥 Trending coverage across Instagram & Twitter under #IIFA2018
