NEW DELHI – April 13, 2017 —
Restromark, a data-driven restaurant marketing agency, partnered with TGI Fridays, the iconic American casual dining brand, to launch a hyper-local digital marketing campaign for its Rajouri Garden outlet in Delhi. The campaign focused on Zomato promotions, social influencer activations, and local engagement, designed to boost the brand’s visibility and foot traffic.
TGI Fridays, originally founded in New York City in 1965, is globally known for its signature American dishes, bold drinks, and electric social atmosphere. With a strong brand legacy to uphold, the Rajouri Garden outlet partnered with Restromark to create region-specific buzz among young urban diners.
“TGI Fridays is a brand built on energy, celebration, and social connection,” said Subhash Sahni, Founder of Restromark. “As a restaurant marketing agency, our role was to align that vibe with Delhi’s food culture through curated Zomato content and influencer-led storytelling.”
About TGI Fridays – Rajouri Garden
Located at J2/2, Pillar No 407, Rajouri Garden, TGI Fridays offers American cuisine with signature drinks, steaks, burgers, and a fun-loving ambiance. The Rajouri outlet is a hotspot for friends, families, and after-work hangouts.
Visit TGIFridays.com to learn more about the global brand.
Restromark – Restaurant Marketing Agency Project Highlights:
✅ Zomato Page Promotion:
- Optimized listing with photos, menu, and updated brand messaging
- Managed review campaigns and tagged cuisine-based keywords for discovery
- Boosted organic impressions through strategic tagging and visibility audits
✅ Influencer & Blogger Activation:
- Shortlisted 25+ Delhi-based food influencers and nightlife bloggers
- Organized tasting sessions and drink reviews to showcase the TGI vibe
- Achieved strong user-generated content on Instagram & Zomato
✅ Content-Driven Engagement:
- Created region-specific marketing creatives
- Combined storytelling with nostalgia around “The American Dining Experience”
- Enhanced engagement on location-based queries and food search keywords
About Restromark
Restromark is a result-oriented restaurant marketing agency known for Zomato campaigns, influencer outreach, launch strategies, and local SEO for food brands. With a presence across NCR, Restromark helps restaurants grow by aligning digital strategy with real customer behavior.