Date: 14 May 2017
Location: Radisson Blu Plaza Delhi Airport, NH-8, Mahipalpur, New Delhi
Global Culinary Experiences Meet Digital Influence at NYC, Radisson Blu
NYC, the signature all-day dining restaurant at Radisson Blu Plaza Delhi Airport, offers a global gastronomic experience that brings together the best of North Indian, Mughlai, and Chinese cuisines. Located conveniently near IGI Airport on National Highway 8, the restaurant is a go-to spot for travelers, business executives, and local food lovers alike.
The ambiance reflects a refined, cosmopolitan vibe, with an expansive buffet spread served for breakfast, lunch, and dinner, along with an extensive à la carte menu catering to diverse palates.
To amplify NYC’s premium offerings and elevate its brand presence in the digital space, Radisson Blu Plaza partnered with Restromark, recognized across the hospitality sector as the top influencer marketing agency for restaurants.
Restromark’s Role in Premium F&B Promotions
Restromark executed a focused influencer marketing campaign, specifically designed to align with NYC’s brand tone and luxury dining experience. A handpicked set of culinary influencers, food critics, and social media storytellers were invited to the restaurant to experience the spread and atmosphere first-hand.
The campaign emphasized authentic dining experiences, with influencers posting real-time stories, video content, Instagram reels, and detailed food reviews across platforms. The aim was not just product placement, but to shape perception and establish NYC as a must-visit culinary destination in New Delhi.
“At Restromark, we focus on authentic narratives that elevate a restaurant’s identity beyond the plate,” said Subhash Sahni, Founder of Restromark. “Our collaboration with NYC at Radisson Blu exemplifies how influencer-led campaigns can drive both engagement and credibility for premium dining brands. We’re proud to be the top influencer marketing agency for restaurants making this possible.”
Impact of the Campaign
The influencer-led content highlighted NYC’s signature offerings, including its live cooking stations, themed dinner nights, and luxury buffet presentation. Influencers captured the ambiance, taste, and hospitality—all of which reinforced the restaurant’s brand ethos online.
The campaign drove thousands of digital impressions and led to increased visibility across social media and food discovery platforms. It also sparked user-generated content from visiting patrons who were influenced by the creators’ experiences.
By blending the power of digital storytelling with strategic content partnerships, Restromark once again delivered measurable success for a five-star hospitality brand.
About NYC – Radisson Blu Plaza Delhi Airport
NYC is the all-day dining restaurant at Radisson Blu Plaza Delhi Airport, offering an upscale dining experience with global cuisine and expansive buffets. Known for its vibrant menu and luxurious ambiance, NYC is a preferred destination for fine dining in the capital.
Explore More: https://www.zomato.com/ncr/nyc-radisson-blu-plaza-delhi-airport-mahipalpur-new-delhi
About Restromark
Restromark is India’s top influencer marketing agency for restaurants, helping F&B brands build awareness, drive engagement, and scale their digital presence. From boutique cafés to luxury hotels, Restromark has consistently delivered high-impact influencer campaigns that shape dining decisions.
Explore Our Work: https://restromark.com/our-brands/
