GURUGRAM, India – January 22, 2017 —
Restromark, India’s top-rated restaurant marketing agency, partnered with Park Plaza – Sushant Lok Gurugram to execute a unique and nostalgic food campaign based on the Mumbai Dabbawala concept. The campaign aimed to introduce homestyle meals, served in traditional dabbas, within a premium four-star setting—an idea that instantly struck a chord with food lovers and working professionals in the NCR region.

The concept was designed to appeal to diners who love the comfort of ghar-ka-khana—simple, healthy, satisfying food without the greasiness often associated with eating out. At just ₹249 all-inclusive, diners received a steel tiffin with Sabzi, Roti, Dal, Chawal, and a Dessert—bringing the flavors of Mumbai and the ethos of simplicity to the table.

“Park Plaza’s Mumbai Dabbawala offering was a storytelling opportunity in itself,” said Subhash Sahni, Founder of Restromark. “As a dedicated restaurant marketing agency, we amplified this unique concept through curated blogger invites, Zomato promotions, and nostalgic content campaigns. The emotional connect of this campaign made it truly memorable.”

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🎯 Project Execution by Restromark – Restaurant Marketing Agency

• Zomato Page Optimization for Park Plaza’s New Town Lounge & Bar
• Invited NCR’s top food bloggers for a curated tasting experience
• Promoted the Mumbai Dabbawala theme through blogs, Instagram reels, and influencer reviews
• Created buzz around “ghar-ka-khana served in luxury” via storytelling and nostalgia marketing

This campaign highlights how a professional restaurant marketing agency can bridge traditional Indian values with modern marketing to create brand recall and footfall.

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🔍 About the Mumbai Dabbawala Concept

Originating in Mumbai, the dabbawala system is renowned for delivering home-cooked meals across offices with precision. Bringing this iconic cultural element to a high-end restaurant was a first-of-its-kind concept in Gurugram. The effort brought together comfort, affordability, and sentiment under one lid.

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📍 About the Client

Park Plaza Sushant Lok, Gurugram – New Town Lounge is known for its thoughtful culinary innovations and warm hospitality. The Mumbai Dabbawala offering was part of their mission to cater to evolving consumer demands for clean, home-style food in a premium ambiance.

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🏢 About Restromark

Restromark is a results-driven restaurant marketing agency that helps food and hospitality brands launch, grow, and scale. With expertise in Zomato marketing, influencer campaigns, and local SEO, we help restaurants become destination venues.