Introduction: How a Restaurant Marketing Agency Amplified 38 Barracks in CP Delhi
38 Barracks, located in the iconic Connaught Place, New Delhi, is more than a restaurant—it’s an immersive Army-themed experience. To build strong brand visibility in both online and offline circles, they partnered with Restromark, India’s trusted restaurant marketing agency, in April 2017.
Our strategic promotion included a Zomato listing overhaul, influencer outreach, and an exclusive Blogger Meetup hosted at the venue.
Why 38 Barracks Chose Restromark – Delhi’s Trusted Restaurant Marketing Agency
Being one of the most uniquely conceptualized restaurants in Central Delhi, 38 Barracks needed a marketing partner that could:
- Build its online identity on platforms like Zomato
- Attract Delhi-based food influencers
- Encourage real-time social buzz around its ambience and theme
Restromark, a leading restaurant marketing agency, executed a comprehensive influencer and content-driven marketing campaign that aligned with the restaurant’s patriotic brand identity.
Subheading: Our Restaurant Marketing Strategy for 38 Barracks
Here’s how we transformed their visibility:
Zomato Optimization
- Optimized brand listing on Zomato with professional photography
- Created a brand-rich narrative in the description to highlight the Army theme
- Featured dishes, drink menu, and ambiance highlights
Influencer & Blogger Meetup
- Hosted a curated Blogger Meetup on 22 April 2017 at the restaurant
- Invited 20+ niche food influencers and lifestyle creators
- Generated Instagram Reels, stories, blog articles & Zomato reviews
Social Buzz & Review Generation
- Conducted campaigns to boost Zomato reviews
- Reposted influencer content to build brand trust
- Generated significant reach through UGC
🔗 View More Restaurant Projects
🔗 Visit 38 Barracks Official Website
Outcome of Restromark’s Campaign for 38 Barracks
- 📈 2.5x increase in Zomato views during Q2 2017
- 📝 Over 30 Zomato reviews and 20+ Instagram influencer posts
- 🥇 Positioned in “Top Military-Themed Restaurants in Delhi” listicles
- 🎯 Increased walk-ins and reservations post-blogger event