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38 Barracks Connaught Place Delhi – Powered by India’s Top Restaurant Marketing Agency

  • By Priya Sharma


Introduction: How a Restaurant Marketing Agency Amplified 38 Barracks in CP Delhi

38 Barracks, located in the iconic Connaught Place, New Delhi, is more than a restaurant—it’s an immersive Army-themed experience. To build strong brand visibility in both online and offline circles, they partnered with Restromark, India’s trusted restaurant marketing agency, in April 2017.

Our strategic promotion included a Zomato listing overhaul, influencer outreach, and an exclusive Blogger Meetup hosted at the venue.


Why 38 Barracks Chose Restromark – Delhi’s Trusted Restaurant Marketing Agency

Being one of the most uniquely conceptualized restaurants in Central Delhi, 38 Barracks needed a marketing partner that could:

  • Build its online identity on platforms like Zomato
  • Attract Delhi-based food influencers
  • Encourage real-time social buzz around its ambience and theme

Restromark, a leading restaurant marketing agency, executed a comprehensive influencer and content-driven marketing campaign that aligned with the restaurant’s patriotic brand identity.


Subheading: Our Restaurant Marketing Strategy for 38 Barracks

Here’s how we transformed their visibility:

Zomato Optimization

  • Optimized brand listing on Zomato with professional photography
  • Created a brand-rich narrative in the description to highlight the Army theme
  • Featured dishes, drink menu, and ambiance highlights

Influencer & Blogger Meetup

  • Hosted a curated Blogger Meetup on 22 April 2017 at the restaurant
  • Invited 20+ niche food influencers and lifestyle creators
  • Generated Instagram Reels, stories, blog articles & Zomato reviews

Social Buzz & Review Generation

  • Conducted campaigns to boost Zomato reviews
  • Reposted influencer content to build brand trust
  • Generated significant reach through UGC

🔗 View More Restaurant Projects

🔗 Visit 38 Barracks Official Website


Outcome of Restromark’s Campaign for 38 Barracks

  • 📈 2.5x increase in Zomato views during Q2 2017
  • 📝 Over 30 Zomato reviews and 20+ Instagram influencer posts
  • 🥇 Positioned in “Top Military-Themed Restaurants in Delhi” listicles
  • 🎯 Increased walk-ins and reservations post-blogger event

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