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38 Barracks Connaught Place Delhi – Powered by India’s Top Restaurant Marketing Agency

  • By Priya Sharma


Introduction: How a Restaurant Marketing Agency Amplified 38 Barracks in CP Delhi

38 Barracks, located in the iconic Connaught Place, New Delhi, is more than a restaurant—it’s an immersive Army-themed experience. To build strong brand visibility in both online and offline circles, they partnered with Restromark, India’s trusted restaurant marketing agency, in April 2017.

Our strategic promotion included a Zomato listing overhaul, influencer outreach, and an exclusive Blogger Meetup hosted at the venue.


Why 38 Barracks Chose Restromark – Delhi’s Trusted Restaurant Marketing Agency

Being one of the most uniquely conceptualized restaurants in Central Delhi, 38 Barracks needed a marketing partner that could:

  • Build its online identity on platforms like Zomato
  • Attract Delhi-based food influencers
  • Encourage real-time social buzz around its ambience and theme

Restromark, a leading restaurant marketing agency, executed a comprehensive influencer and content-driven marketing campaign that aligned with the restaurant’s patriotic brand identity.


Subheading: Our Restaurant Marketing Strategy for 38 Barracks

Here’s how we transformed their visibility:

Zomato Optimization

  • Optimized brand listing on Zomato with professional photography
  • Created a brand-rich narrative in the description to highlight the Army theme
  • Featured dishes, drink menu, and ambiance highlights

Influencer & Blogger Meetup

  • Hosted a curated Blogger Meetup on 22 April 2017 at the restaurant
  • Invited 20+ niche food influencers and lifestyle creators
  • Generated Instagram Reels, stories, blog articles & Zomato reviews

Social Buzz & Review Generation

  • Conducted campaigns to boost Zomato reviews
  • Reposted influencer content to build brand trust
  • Generated significant reach through UGC

🔗 View More Restaurant Projects

🔗 Visit 38 Barracks Official Website


Outcome of Restromark’s Campaign for 38 Barracks

  • 📈 2.5x increase in Zomato views during Q2 2017
  • 📝 Over 30 Zomato reviews and 20+ Instagram influencer posts
  • 🥇 Positioned in “Top Military-Themed Restaurants in Delhi” listicles
  • 🎯 Increased walk-ins and reservations post-blogger event

Priya Sharma

Priya Sharma is the Author and Editor at Restromark, bringing over 5 years of experience as a PR professional in the food, hospitality, and restaurant marketing space. Known for her sharp storytelling and deep industry insights, she covers everything from brand launches to influencer events and digital marketing strategies. At Restromark, Priya curates high-impact content that helps F&B businesses grow through smart, trend-driven communication.

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