Date: 22 May 2018
Location: The Lalit Hotel, New Delhi
Jayaram Banan Reclaims Iconic Sagar Ratna Chain
In a powerful and emotional turn of events, Jayaram Banan, the founder of the renowned South Indian restaurant chain Sagar Ratna, announced the buyback of a 77% stake previously sold to a private equity firm in 2011. The announcement was made at a high-profile press conference held at The Lalit Hotel, Delhi, marking a historic moment in India’s culinary business landscape.
Founded in 1986, Sagar Ratna has become a household name in the NCR and beyond, celebrated for its authentic South Indian cuisine and consistent quality. Banan, who had long expressed regret over the 2011 transaction worth approximately ₹175 crores, appeared visibly moved as he, alongside his son Roshan Banan, confirmed that the family had regained complete control of the brand.
Though the value of the recent buyback was not disclosed, the significance of the moment was unmistakable. The event attracted a blend of industry insiders, food journalists, and influencers who witnessed the emotional comeback of one of India’s most trusted restaurant names.
Restromark’s Strategic Role in Event Amplification
To ensure the event received widespread digital traction, Restromark, widely recognized as the top influencer marketing agency for restaurants, was appointed to manage influencer outreach and real-time digital coverage. The agency curated a team of high-reach food bloggers, content creators, and social media influencers, ensuring moment-to-moment visibility of the press conference across platforms like Instagram, Twitter, and YouTube.
Restromark’s approach blended traditional PR with modern influencer storytelling, creating impactful narratives that resonated with both loyal patrons of the brand and the digital-first generation.
“This was more than a press event—it was the emotional return of a visionary to his life’s work. We were honoured to be part of this defining moment,” said Subhash Sahni, Founder of Restromark. “As the top influencer marketing agency for restaurants, our mission is to help brands tell their story where it matters most—on people’s screens, in real-time.”
The influencers engaged by Restromark delivered live coverage, behind-the-scenes moments, and exclusive interviews with the Sagar Ratna leadership—helping the event trend within food and business categories online.
Why Sagar Ratna’s Story Matters
The event not only marked the homecoming of a brand but also highlighted the emotional and entrepreneurial resilience of a restaurateur who built an empire from scratch. Sagar Ratna’s return to the Banan family is expected to usher in a new phase of innovation and expansion for the brand.
For restaurant businesses across India, the event served as a reminder of the power of identity, values, and strategic communication—something Restromark continues to champion through influencer-led storytelling.
About Sagar Ratna
Sagar Ratna is one of India’s most loved restaurant chains, known for authentic South Indian food. Established in 1986, the brand has retained its reputation for quality, service, and culinary excellence.
Official Website: https://sagarratna.in/
About Restromark
Restromark is India’s top influencer marketing agency for restaurants, providing strategic influencer collaborations, social media storytelling, and targeted digital campaigns to boost visibility and brand recall.
Explore Our Work: https://restromark.com/our-brands/
